Writing a blog no one reads

There are thousands and thousands of blogs available online. Some are scientific, some are personal, some are business and some, well, some are just crap.

The first question that arises is: Who reads all of this?
The second: Who writes all of this and WHY?

I was impressed by all the instructions offered on the internet on the topic of blogging.
Some of the more impressive:
- How to write a Blog That People Want to Read
- How to write a Famous Blog
- Writing a Good Blog – For Dummies

Of course there is also abundance of especial blog post tutoring people with exact instructions on improving the readability of their blogs:
- Write long post and No one will read them

The author says: "If you prefer the left side of the picture, read a book."

- How to stay motivated writing a blog
- 5 Reasons Why You Need To Write Blog Articles

Having so many instructions and help offered online, one would imagine every blog will have at least 10 or more dedicated readers/followers. But, alas, it is not always so. And even if there are followers, how do you know they are actually reading what you write, unless they leave a comment?

So basically, we are blogging for our own sake – as means of self-expression or in some cases even self psychoanalysis.

The real question behind all of this is thus: what psychical need drives people to write blogs (no one reads)?

From the top of my head I can find some answers:

- it is cheaper than going to a therapy
- blogs are the new diaries (helping storing events and processing them)
- people are of the sharing kind (want to let the world know about their ideas, conclusions, etc.)
- we all want to be famous

The only reason I find utterly boring is – if everyone else does it, why shouldn’t I? It sounds too teenager-like.
But also serious literature has been written on the topic.

To name only two:
Bonnie A. Nardi, Diane J. Schiano, Michelle Gumbrecht (2004) Blogging as social activity, or, would you let 900 million people read your diary?

Lilia Efimova, Aldo de Moor (2005) Beyond personal webpublishing: An exploratory study of conversational blogging practices.

So “to blog or not to blog – this is the question.”
Why do you do it?